Fáilte Ireland has launched a new strategy to develop Limerick as a compelling visitor destination and base for exploring the Wild Atlantic Way. Limerick has been designated as a Wild Atlantic Way Gateway City based on its geographical and cultural position in the West of Ireland and its close proximity to the Wild Atlantic Way.

Draft 1 ‘Limerick Wild Atlantic Way Gateway City Strategy’ builds on a number of development projects that will bring local experiences to life and leverage the opportunities the Wild Atlantic Way presents to sustainably increase the economic benefit of tourism to Limerick over the next five years.